Erik white.

Erik White

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Dj magma brief

Mood board.

This is our mood board that we done in class it is what we would like our music video to have in it, our music video needs to be very colourful and work well with the music and be very very bold and brass. That means that we have to a lot of different stuff to other music videos.

Images of possible shoots for night club scene.

Today we looked at the possible place were we could shoot out night club scene because obviously we are not going to be able to get into a club and there is not really a possibility they will let us film in there anyway, so we was thinking of going in here and then we will put up some lights but the good thing about this room is as you can see it is all black so that means we can just film in one conner and don't have to use the whole room. But this is just one of our ideas.

Other Video's From Same Genre..

Didgipack..

Describe what a didgipack is?

• Economical way of a company making an album in a different way.
• A new format of a CD packaging made from card, It holds different parts of the lyrics and will have special features and DVD.

What are the codes and conventions?

• Visuals are key to the production, includes images of the artist/band, shit from concert and instruments.
• Band and artist name and album title; making the brand easily identify. Can be included along the spine and on the main cover.
• List of all the songs on the back.
• Basic information on the band and all the background information.
• Reviews from newspapers and magazines.

Why would you record label choose to release a didgipack instead of a CD?

• Many reasons why, but u think the main thing is that is is cheaper for them to produce.

Are there added benefits for the consumer when buying it?

• People would rather buy it because there is more things in there like more tracks and a DVD and maybe special features that you cant get on a normal CD.

Music Video Brief.

You have been asked to devise and make a promotional music videos for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisable unique and appealing to that target audience. With this in mind, their first releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for; as the key thing is to get them exposed.

Magma.

magma (real name Jack Mitchell) is a 25 year old, DJ from milton keynes who started out working local clubs and making demo tapes for local wannabes. He moved to london at 19 and then went to the home of dance music - ibiza. He went made a name for himself on the mixing decks and has featured on various artist to produce his new album as he is now signed to an affiliate of sony BMG.

Sound: Dance/House

Ideology: Party all night, Sleep all day

Influences: Fatboy Slim, Chemical Brothers, The Prodigy, Basement Jaxx, Delerium, Tiesto.

Likes: Sun, Clubbing, Keeping things chilled, The ladies.

Dislikes: Early mornings, Being in the limelight, Cheesy pop.

Song Choices:

1. Dreamer (livin joy)

2. Hey Boy, Hey Girl (Chemical Brothers)

3. Silence (Deleriuam feat. Sarah Mcloughlan)

Three songs we got to choose from.

These are the tree music videos that we chose the choose from.

Andrew Goodwin’s theory

Andrew Goodwin’s theory

1. Music Videos demonstrate Genre and Characteristics E.g. stage performance for a rock band or nigh club based for dance music.

2. That there is a relationship between the lyrics and the visuals you are showing. Or the relationship between the two that they contradict each other.

3. The Demands of the record label, that will include the need for lots of close ups of the Artists and the developments of motifs. Which recur across most of the Artists work. This is called the Visual Style.

4. Voyeurism is used to increase the videos attractiveness, particularly to males, whilst intertextuality is often in humorous videos

5. Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewer/fans

Missing Andy.

Missing Andy- The way we're made (made in england) was the music video i chose to analyse, there is many reasons why i choose this video, one of them is because it is different to the rest and theres not really any videos out there no a days that acutely mean anything big to the song they are singing thats why i liked this song.

General characteristics: This music video is good because it is showing what London is really like, and What people used and still do today, I really liked it when he was sitting in the cafe reading the news paper that it goes back to him as a child and explain what they used to get up to, this really reflected on the view that i have, because if they just played the song over something i really wouldn't of understood what they was trying to tell me other the video.

The relationship between lyrics and visuals was good because it was explain the story as it went along and i could relate to this more and felt like this was a good music video all because it went along with the lyrics and it was telling a story and i think that is the whole point of a music video, As it explained the story it also bought me into the lyrics more, and that was only because of the way they changed from the man to the young boy and they were wearing the same thing, and doing the same all the way through it, in till it gets to the middle of the song and you have to talk about growing up and doing thing differently like going to play football in the park with your mates, and having a BBQ in the park and also at the end having a ice cream sitting on the curb and when the car goes past it changes to a fag, this is good because it is showing to me that they have thought about it.

There is a few different shots of the two different people, and i think the different shots work because it shows you the boy and the man in london and what the area is like, and how much it hasn't changed through the years and it is still looking the same with the markets and things like that.

This music video is not performance based there is not no trained routines into it thats why i think it is good because it is different and normal, that is why i think it is better then all the knew pop music videos now that have all been edited and made look good.

Thats why i think that this is a good video and i would like to look at the rest of there videos.

Today We Did, Rough trade.

Today lesson was all about independent music, and we was looking at rough trade and what kind of company they was, Rough Trade started in a strange way, it grew from a shop the Geoff Travis opened in West london in february 1976 which he had opened with records from all over the world, that was because he decided to collect different music types from different countries when he was travelling. When opening the shop they had a lot of interest because the different type of music they had in there and there policy was if you wanted to here a song they would play it. As i said before there was all different types of music types in the shop but the main one was punk, i only think that was because thats all people knew of but however because were the shop was they wanted to bring in the locals and because it was in west london they thought about reggae music and that bout a total different side to the store and there was know two different types of people in there. By 1978 rough trade had a distribution system and that was them taking in records from band and then selling them and this was helping bands because it was making the DIY culture better and it was giving more people a shot of becoming a artist.

Rough trade was different from other corporations because they was using the DIY culture, because they was letting people come into there store show them there music and then let you try and make them big, but they wold have to come into the store rough trade wouldn't go out and look for them they would let them come to them and work it out from there. There were many techniques used by rough trade to expand the music scene, one of them was letting all different type of music promote there self like they had people over seas showing them there music and thats another reason rough trade become big, they also stamped the labels there in the store so they was like a record label but they wouldn't do anything else other then help out and thats when they started to get bigger and bigger. In 1977 Spiral Scratch was coming in to the shops and they was lucky because rough trade was there to help but everyone thought Spiral Scratch was mad because they was the first people to put there self out there with out a record company but it worked because rough trade was behind them all the way. In the 70's rough trade big expansion started, they had desperate bicycles, and Scrittie Pollitie they were both punk rock bands that went to rough trade to get there music listened to and then got distributed by them. Rough trade was also anti capitalist, Richard scott in 1977 'Third world" Daniel miller couldn't get out there with his music, even thou he didn't like punk rock he decided to write a punk rock song and produce it with rough trade this helped him get his name out there a known, that also helped because he would have done some different music but as he done punk first people know no him so he will be able to been better know. Then you no rough trade is getting bigger because, they found a french band and presses it, they produces 12 albums in one year and that was amazing for rough trade, the french band contract was written down on a pice of paper, that just shows how much it has changed from 1970 to 2010. Rough trade could of built a empire and become a big company but they wasn't interested because they didn't want to become like virgin media they wanted to be different to other companies. In 1979 rough trade had been producing stiff little fingers, there a band that would normally go to a empire but didn't and with rough trade they become 14th in the chart witch was the highest rough trade had been in a chart and they kept in the chart for a little while.

After explaining all that it is easy to say that there distortion has got better and that there company is getting bigger year after year.

In the 1980's because rough trade was getting bigger and bigger this is were a contract would come in handy for them, and because they haven't been this high before they didn't really no if they should have one or not, and the problem they kept on having was they were helping start of new bands and getting them into the charts and when they got there self well known they would go to a empire like virgin media and that would make them more money. The issues between the record label and the distribution was that people didn't like to promote new songs with out a company and they would find it hard to trust independent companies, and because of that the structure of the business changed a little and rough trade decided to do more there self and make there own contract and get everyone that wants to be signed or distributed to sign the contract and have to produce a certain amount of albums for them. There are not that many single artists that got there self in to the charts it was more like bands that work with rough trade but i think Duffy was one of there first artists on her own to make it to a number on in the charts. At the end of the 1980's the french tech no and they was big with rough trade. Rough trade was different to other independent companies because they were holding people for a certain amount of time and they distributed as well. In 1991 they had a un successful year for the label they made an ill fated move to Finsbury Park and after a series of unfortunate business decisions and issues with their distribution, the parent company, Rough Trade International, went into administration. Rough Trade’s time as an independent label and shop were over as the company’s assets were sold off to pay for its distribution debts. Ruining quite a few smaller record labels to which money was owed. Some have suggested that the label was a victim of its own success. Rob Young argued in Rough Trade, his history of the label, that “personality clashes rotted it away from the inside” and the successful business that had been growing and progressing for the past 15 years had crumbled to nothing, leaving over fifty of the UK’s most prominent independent bands out of pocket and with Rough Trade unable to lift their leftover stock or reimburse them.

Rough trade has now made a come back, Geoff Travis and Jeannette Lee had been talking for a little while and decided they wanted to get the rights of rough trade back and make them big again, after they thought there way back of getting rough trade there name back again, they decided they needed something good to get it back on track again, and after a few fauls starts in 2000 they had a cassette handed into them and it had 3 songs on there and they was called the strokes.The Strokes first release ‘The Modern Age’ but then they had the same problem as before rough trade made the strokes big but they left them even thou they signed a 3 year contract after them 3 years they left and they move to a empire company but however they didn't produce any albums for them. Then they thought it would be good to get into x factor and things like that so Duffy became there next big recording artist and there still going big now.

I chose this video because it was different it shows you acutely how someone has to make this kind of music, i find the video very interesting because that what the song is trying to do to people make them dance in the club the same as that, i also think that it is good because there is a lot of work that has gone in to it to make it look like that he is making all the music there and then and i think that is the whole point of having a music video is to make people more interested in the kind of music you produce and it will get you a bigger following, underneath is the group of three live.

Music Videos...

Music video are just seen as a short film that goes with the song, but modern music videos are seen as marketing devises and this helps them sell the music, MTV was one of the first TV shows to promote music videos to the public in the 1980's even thou they was about before then but that was the TV programme that bought it about to the public more. A music video needs to go with the song that it is for because if it didn't it wouldn't mean anything and this would mean that the whole point of a music video would be pointless because of the amount of time a effort put into making them they need to mean something as well.

Well-established recording artist..

For this case study i have chosen to talk about Michael jackson. there are many reasons why i have chosen this man, but the main one is because even thou he died his music is still out there and he is influencing people with his music which i think is good. He was a star from when he was very young with all his brothers "the jackson 5" but then he didn't want to work with his family anymore so he become a solo artist and was known as the king of pop. He is still holding that name even thou he past away in 2009.

In the early 1980's he became dominate in the music industry and had music videos produces such as beat it, thriller and billie jean they were all created transforming media into a art form. These music video's bought the TV show MTV to life because i think they were one of the first videos that were showed on that TV show. In the 1990's his videos for the songs black or white and scream made him a staple on MTV. He was just not known for his music that he wrote his self he was known for some dance techniques that he made on live performances as well and they were the moonwalk and the robot these were his trademarks for the rest of his music career. Many people just have one song type to there name but not MJ he had hip hop, RnB, Rock and even more to his name, this made him the start he is today.

People judged him on his personal life and i didn't think that was right because even thou he was amazing person he done some wrong in his life and i think that he knows that, People say that he wasn't a good role model for the children but myself i think that he was because of what he went through and still achieved as much as he did, that is why he had such a good following, that was shown in 2009 when he died because even though he had passed away before his big concert at the O2 people still gave there support to him by going to watch the dvd that was bought out in 2010 about the build up of the concert i think that gave his family the recursion as well because it showed them how much of a susses he was through out his career, that is why i think that THE KING OF POP will all ways be a well-established recording artist..

Today We did..

Today we looked at leanne favourite music video's.

http://www.youtube.com/watch?v=pcJwz7wu8_s This was the first video that we looked at, i thought that it was very strange but i also thought it was good in the same concept, I thought it was like it was telling a story all the way through, in the video you would realise in the video they show different famous people all the way through it, Encapsulates the whole image what jack black was all about, there also not like normal rock bands its like there laughing at them.

http://www.youtube.com/watch?v=GuJQSAiODqI This was the second video we looked at that miss liked, and there was a big difference between the two songs that she shown us today, i didn't really like the song because i found it a little girly and little old fashion, even thou i didn't like it i thought that the video was really good because the way they filmed it because it looked like open photography, i said it was girly but the video was more manacling.

I likes the video the most today because it was telling more of a story then the other once, the video helped out more then the words because even thou they go with each other more then the rest of the videos that we have watched today, i think i liked it more because the story come across more to me.

What i achieved in AS.

I thought that i done a lot in AS, because i had to put in the time that was needed to get the marks i needed. AS wasn't easy for me and some would say "thats because you didn't try hard enough" but i don't think that was the problem, i think that the problem was that i didn't think that that jump from GSCE to AS was such a big jump, but now i think that i am ready because the jump from AS to A2 is not as big. I made a video in AS because i thought that it would bring the best out in me but however the writing side to the course let me down and that is because i am not very academic on that side of it but i love making things and i think that i can learn more from actually doing something rather then writing all the time.

I would recommend this course to anyone because it hasn't been a bad course i would also say before i recommend it is that they should really think about what they would what to do and why would they want to do it. I wouldn't change a lot about AS the only thing i think i would change is the writing side of it and that is because i no myself that everyone would like that, even if we cant do thei think i wuld want to get anyway from doing all the exam and just keep it as a coursework based A level.